BSc Mass Communication — Caleb University

Duration 4 years
Credits 120–180
Mode Full-time
Accreditation Fully accredited

I. About

About the programme.

A degree spanning journalism, public relations, advertising, and media production, preparing graduates for strategic communication across platforms.

Department Department of Mass Communication

Faculty College of Communications and Media Studies

Code BSc-MAC

II. Curriculum

Four levels, one journey.

82 courses across 4 levels, totalling 165 credits. Each level builds on the last; the final year culminates in a capstone project.

Download the approved curriculum (PDF)

100 Level

18 courses 35 credits

Code	Course	Cr.	Sem	Type
`GST111`	Communication in English I Listening and speaking skills, reading and writing techniques, language and society. Builds the academic English foundation expected of all…	2	1	Core GST
`GST121`	Character in Leadership	1	1	Core GST
`CTC101`	Fundamentals of Tech Plus	0	1	Core
`CMS101`	Introduction to Human Communication System	2	1	Core
`MCM101`	Foundations of Broadcasting and Film	3	1	Core
`MCM103`	Introduction to Advertising	2	1	Core
`MCM105`	Introduction to Book Publishing	2	1	Core
`MCM107`	Introduction to Photojournalism	2	1	Core
`CUL-MCM101`	Life Skills and Critical Thinking	2	1	Core
`CUL-MCM111`	Introduction to Travel Journalism	2	1	Core
`POL101`	Introduction to Political Science	3	1	Elective
`GST104`	Computer Certification	1	2	Core GST
`GST112`	Nigerian Peoples & Culture Indigenous cultures, value systems, social institutions, contemporary issues. Required NUC general-studies course.	2	2	Core GST
`CMS102`	Writing for the Media	2	2	Core
`MCM102`	Principles of Public Relations	2	2	Core
`MCM104`	Introduction to News Writing	2	2	Core
`MCM106`	African Communication Systems	2	2	Core
`CUL-MCM122`	Introduction to Film Cinema and Literature	3	2	Core

200 Level

24 courses 48 credits

Code	Course	Cr.	Sem	Type
`ENT211`	Entrepreneurship & Innovation Business idea generation, opportunity recognition, business model design, startup financing. Required NUC course aligning graduates with na…	2	1	Core GST
`CMS201`	History of Nigerian Media	2	1	Core
`MCM201`	Critical and Reviewing Writing	2	1	Core
`MCM203`	Feature Writing	2	1	Core
`MCM205`	Techniques in Book Publishing	2	1	Core
`MCM207`	Radio/TV News Reporting and Production	2	1	Core
`MCM209`	Drama, Film and Documentary Production	2	1	Core
`MCM211`	Basics of Screenwriting and Film Animation	2	1	Core
`MCM213`	Writing for Public Relations	2	1	Core
`MCM215`	Advertising Media Planning	2	1	Core
`CUL-MCM221`	Media Attachment	2	1	Core
`CUL-MCM211`	Children Issues in Journalism	2	1	Core
`MCM202`	Editing and Graphics of Communication	2	2	Core
`MCM204`	Advanced and Specialised Reporting	2	2	Core
`MCM206`	Manuscript Editing, Layout and Design in Book Publishing	2	2	Core
`MCM208`	Radio/TV Programme Writing and Production	2	2	Core
`MCM210`	Presentation and Performance	2	2	Core
`MCM212`	Marketing Foundations for Public Relations and Advertising	2	2	Core
`MCM214`	Advert Copy Writing	2	2	Core
`MCM216`	Fundamentals of Media Relations	2	2	Core
`CUL-MCM202`	Reporting Cultural Heritage	2	2	Core
`CUL-MCM214`	Local Paradigms in Investigative Journalism	2	2	Core
`CUL-MCM218`	Development Reporting	2	2	Core
`GST212`	Philosophy, Logic and Human Existence	2	2	Core GST

300 Level

26 courses 52 credits

Code	Course	Cr.	Sem	Type
`CMS301`	Theories of Communication	2	1	Core
`CMS303`	Data Analysis in Communication Research	2	1	Core
`MCM301`	Mass Communication and Politics	2	1	Core
`MCM303`	Gender and Communication	2	1	Core
`MCM305`	Newspaper Management and Production	2	1	Core
`MCM307`	Photojournalism Research and Management	2	1	Core
`MCM309`	Commentary, Critical Writing and Public Affairs Broadcasting	2	1	Core
`MCM311`	Film Production and Screen Directing	2	1	Core
`MCM313`	Advertising and Public Relations Research	2	1	Core
`MCM315`	Consumer Affairs	2	1	Core
`CUL-MCM331`	Media Attachment	2	1	Core
`CUL-MCM323`	Writing Women Empowerment Stories	2	1	Core
`CUL-MCM333`	Advanced Health Journalism	2	1	Core
`GST312`	Peace and Conflict Resolution	2	2	Core GST
`ENT312`	Venture Creation	2	2	Core
`CMS302`	Foundations of Communication Research	2	2	Core
`MCM302`	Online Journalism	2	2	Core
`MCM304`	Foreign Correspondence	2	2	Core
`MCM306`	Investigative Journalism	2	2	Core
`MCM308`	Broadcast Programming, Management and Operations	2	2	Core
`MCM310`	International and Foreign Broadcasting	2	2	Core
`MCM312`	Organisation and Management of Advertising and Public Relati	2	2	Core
`MCM314`	International Public Relations and Advertising	2	2	Core
`CUL-MCM330`	Fashion Journalism	2	2	Core
`CUL-MCM322`	Media Consultancy	2	2	Core
`CUL-MCM324`	Leadership in the Media	2	2	Core

400 Level

14 courses 30 credits

Code	Course	Cr.	Sem	Type
`CMS401`	International Communication	2	1	Core
`MCM401`	Research Project	2	1	Core
`MCM403`	Media Attachment	2	1	Core
`MCM405`	Mass Media Law	2	1	Core
`MCM407`	Message Design for Development	2	1	Core
`MCM409`	Community Media and Relations	2	1	Core
`CUL-MCM411`	Diversity Peace and Conflict Reporting	2	1	Core
`CUL-MCM415`	Behaviour Change Communication	3	1	Core
`CMS402`	Communication and Society	2	2	Core
`MCM402`	Research Project	2	2	Core
`MCM404`	Mass Media Ethics	2	2	Core
`MCM406`	Communication for Development	2	2	Core
`CUL-MCM412`	Issues in Broadcasting and Journalism	3	2	Core
`CUL-MCM422`	Advanced Fashion Journalism	2	2	Core

Course descriptions and learning outcomes are reviewed annually in line with NUC CCMAS guidelines and industry feedback. Download the approved curriculum (PDF) →

III. Learning outcomes

What you'll be able to do.

Graduates leave equipped with the foundational rigour and the practical skills the field demands.

Communicate across media. Produce effective messages for print, broadcast, digital, and social platforms.
Apply communication theory. Use theories of communication and media effects to plan campaigns and content.
Practise journalism and PR. Apply skills in reporting, public relations, advertising, and strategic communication.
Produce media content. Plan and create professional content using current production tools.
Research audiences. Analyse audiences and media markets to inform communication strategy.
Uphold ethics and law. Apply communication ethics and media regulation in practice.

VI. Assessment

How you'll be assessed.

Continuous assessment & examinations

Each course combines continuous assessment - assignments, tests, and class work - with an end-of-semester examination; weights and formats are set in each course outline.

Production portfolio

Practical media productions and a portfolio of campaigns and content are assessed alongside written coursework.

External examiners

In line with NUC requirements, qualified academics from other universities moderate examinations and assess final-year projects.

NUC CCMAS compliance

Assessment follows the National Universities Commission's Core Curriculum and Minimum Academic Standards for the discipline.

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